Met Gala Vs Red Carpet

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Monday’s Met Gala red carpet was the highest-viewed ever for “Live From E!” when counting all platforms, Variety has learned exclusively.

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Per NBCU, “Live from E!: Met Gala” scored the biggest multiplatform-viewing for “Live From E!” in the brand’s history, drawing 444 million total multi-platform engagements across linear TV, digital

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and social views and social post responses via E! News handles and E! Online platforms.That’s up 146% from what “Live From E!” saw for last year’s Met Gala coverage and 390% from 2019.

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The Met Gala event wasn’t held in 2020 due to COVID-19.There were 151 million video minutes watched across platforms, up 68% from last year, according to E!.

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But the strong performance wasn’t just due to digital response.Linear ratings for “Live from E!:Met Gala”grew 132% over the 2021 telecast in the advertiser-coveted 18-49 demographic267,000vs.115,000

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and 121% in total viewers (613,000 vs. 278,000). The 2022 Met Gala red carpet was the most-watched in six years.

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“Live From E!: Met Gala” was hosted by Karamo, Zanna Roberts Rassi, pop culture panelist Camille Kostek and fashion expert Phillip Picardi, along with red carpet correspondent Naz Perez.

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The 2022 show marked E!’s highest-rated “Live From E!” telecast overall since before COVID restrictions, which counts telecasts airing after the 2020 Academy Awards.

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The social posts and videos that drew the greatest audience response for E! were those featuring Blake Lively and Ryan Reynolds, the Kardashians, Hailey Bieber, Joe Jonas and Sophia Turner.

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The first-ever Met Gala TikTok livestream from the Mark Hotel, hosted by Melissa Chataigne and Erin Lim Rhodes, was watched by 1 million live viewers.

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