Kardashians vs. Blac Chyna: Could famous family's name hurt them in trial? Brand experts weigh in

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The case stems from a $100 million lawsuit Chyna filed against the family members in 2017. Chyna, a model and former reality star whose legal name is Angela White, is suing the "Keeping Up with the

Kardashians" matriarch and her daughters Kim, Khloe and Kylie for lost earnings from the end of the 2016 spinoff after one season, and the loss of celebrity earning power that resulted from it.

Last Monday's jury selection saw potential jurors weigh in on the trial, with some bluntly stating they have "a very negative perception of the parties.

" Fox News Digital spoke to brand experts to see if the Kardashians' famous name might hurt them in their $100 million war with Chyna.

Evan Nierman, CEO of global crisis PR agency Red Banyan, said the name Kardashian is "nearly inescapable in America today."

"It's highly likely that the jurors will come to the trial with some preconceived notions about the Kardashian name. I don't think it's likely to harm them in this particular lawsuit.

Jurors who are inclined to like the family will see their point of view while those who find the Kardashian clan distasteful will likely find Chyna equally or even more off-putting," Nierman,:

Eric Schiffer,chairman of Reputation Management Consultants & a leading expert in media and branding,said it appears Chyna's strategy from the beginning has been to bloody up and attempt to damage

"There is a risk that the Kardashians' famous last name might hurt them with some jury members who believe the Kardashians' star power and influence could have easily

Kardashian attorney, Michael G. Rhodes, suggested early on in the trial that Chyna filed the lawsuit to enhance her own celebrity.

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